LOTTO 6/49: Facebook Launch

In the fall of 2011, Lotto Max already had a small Facebook fan community and Lotto 6/49 wanted to launch one as well.

We were tasked with establishing how the two pages would differentiate in tone and manner, creating a calendar of posts for both brands, building a way to check winning numbers into the Facebook page, and creating a series of Facebook ads to promote the new Lotto 6/49 page.

Although I cannot share the documents I created on this website, they included profiles of our target users including their age range, likes and dislikes, and possible topics of conversation; guidelines on the brand’s voice, and how to talk to consumers on the Facebook page; and examples of posts for both Lotto 6/49 and Lotto Max.

As a result of our work, both brands have established incredibly active communities, with over 70,000 fans apiece and above average community response to fanpage posts and prompts.