MacLaren Potluck, 2011

The brief:
Develop a poster to promote the holiday potluck party.

The idea:
Everyone overstuffs themselves during the holidays – especially at a potluck. As a wink to this, I created posters that literally bulged out and off the wall, which helped increase visibility on crowded bulletin boards.

Potluck Poster

Potluck Poster

Copywriting & Art Direction: Megan Wigmore