RBC: Financial Advice for Families

The brief:
Drive awareness of RBC’s offerings for families, including the Learning Money with Leo App and the Advice for Families section of the RBC Advice Centre website.

The idea:
We worked closely with the app developers and the bank to create a branch handout and 4-page insert for magazines like Today’s Parent and Canadian Families that offered something for both parent and child: advice and fun. It consisted of a full page ad for the app, an activity sheet that engaged the child and demonstrated some of the activities you could do with the app, and an advertorial with financial advice and a call-out to the RBC Advice Centre website.

Front & Back – Ad for App, Advertorial

Advice for Families - FrontAdvice for Families - Back

Inside – Activity Sheet

Advice for Families - Centre

Download the full 4-page insert.

Copywriting: Megan Wigmore
Art Direction: Eric Belanger