RBC: Retail Branch Opening

The brief:
Develop a creative campaign to launch the newly redesigned RBC Retail Store.

The idea:
One of the strongest selling points of the new branches was the fact that they had been completely redesigned to create a better customer experience, tailored to each client’s individual needs. Coupled with endlessly customizable product options, we decided to highlight the fact that the new RBC in your neighbourhood had been “tailored to you”.

Transit Shelter

Transit Shelter

Print

Print

Direct Mail

Direct Mail

 

Branch Signage – Under Construction

Under Construction

Branch Signage – Now Open

Now Open

Copywriting: Megan Wigmore
Art Direction: Steven Davenport