RBC: Winter Investing

The brief:
Develop a campaign that clearly shows how investing + time = growth.

The idea:
In order to create a chart-type visual that didn’t look like a boring chart, we channeled an infographic style to show that regular contributions really add up. By putting the campaign in context with investing goals, clients could clearly visualize how much and how long it would take to reach their goals. This campaign style has been incredibly successful, and has led to additional executions over the past 2 years.

Summer 2012 – Golden Path

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Copywriting: Megan Wigmore
Art Direction: Steven Davenport, Chris Paleczny